Video Militia

Arcade Fire continues to push the envelope for music videos by redefining what that medium should be going forward. They did it with some excellent, groundbreaking work to promote Neon Bible.  We might have a personal bias but music videos are more important now than ever before; whether you are an unknown band or for more established bands that need to generate excitement for a new album you need to generate video content*. 

Dir. Chris Milk has created a personal experience by asking the user to enter the home address of the childhood before the start of the video and then the video molds itself around Google-powered satellite imagery.  Like their music, this can be a very personal experience to the listener/viewer, especially if you had your share of the suburban existentialist dilemma.  Or if you are part of the fucktard, negative-nancypants out there you'll quickly dismiss it.  We hope you'll enjoy.

And if you are curious in seeing a version of The Wilderness Downtown for Video Militia's founder go here.



*If only labels would stop thinking about them as something they can sell for .99 cents on Amazon and more like an advertisement (which has always been the impetus for music videos anyway), or as Arcade Fire has done, a way to interact with your listeners at a very personal level.

Beautifully shot and edit, from director Jozef Devillé.

A director and his pervy, touch-of-the-D, casting director conduct an audition that suddenly turns in on itself.

Amazing what simple, yet creative, storytelling can do.  This piece titled "Words" was made to promote NPR and Radiolab's "Words" episode.  It was directed by directors Will Hoffman and Daniel Mercadante of Everynone.

Two guys on some sort of expedition to the rainforest (?) are attacked by a menacing mummy.

A finch discovers the last bit of food during winter, and for good reason.  The berry makes him trip his balls off and see all kinds of magical things.  Video is directed by Kristof Luyckx & Michèle Vanparys, two of the animators.

A girl drunk at a party pukes and starts spraying fireworks.  We've seen last nights spaghetti but this doesn't compare.  Video is directed by directing team DANIELS.