The New Video Insurrection
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CHARLOTTE GAINSBOURG - "HEAVEN CAN WAIT" - DIR. KEITH SCHOFIELD When we interviewed director Keith Schofield more than a year ago he was coming off the "Toe Jam" video. His advice for music video directors starting out was to choose a band and go for broke on a concept that would leave the viewer saying, "holy shit, this no name band did this totally (choose one: funny/crazy/explicit/pop-culture-referencing) video, you HAVE to see this." He went on to say that they should advantage of the fact that their video probably won't get played on MTV so, "have stuff like nudity, violence, trademarked brands, etc." It seems he's taken his own advice (although toned it down a bit), put it in a blender with a quirky Beck sensibility, and for flavor added the Parisian spice of Charlotte Gainsbourg. It all makes for a nice evolution of his filmmaking so far. The song featured is called "Heaven Can Wait" and is a great collaboration between Beck and Gainsbourg which we look forward to hearing more from once the album releases 7 Dec 2009.
Have a look at Keith Schofield's Director's Cut Enjoy and leave your feedback in the comments section of "Read More."
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